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Pragma sends automated notifications to your customers at the right time based on events. In this article, we will list down all the events and help you understand how a real notification looks like on WhatsApp.

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List of Events:

Abandoned Checkout

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COD Order Verification

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COD to Prepaid Conversion

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Shipment Notifications

1. Order Shipped
   
2. Order Picked Up
   
3. Order In Transit
   
4. Order Out For Delivery
   
5. Order Delivered
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Branded Tracking Page

NDR Resolution

1. Attempt 1
   
2. Attempt 2
   
3. Attempt 3
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Best Practices for Support-Focused WhatsApp Automation

1. Segment by delivery stage: Use different templates for "shipped," "in transit," and "out for delivery"—not one-size-fits-all blasts.
2. Include always-available escalation: Every notification must include a button or link to human support; never trap customers in automation.
3. Test timing: Don't send "out for delivery" notifications at midnight. Use time-zone intelligence to send between 8am-8pm in customer's local time.
4. Monitor opt-outs religiously: If opt-out rate exceeds 2%, review message frequency and timing.
5. Track WISMO reduction weekly: Measure "where is my order?" tickets before and after rollout; adjust templates if impact is <20% reduction.