The unfair advantage for scaling D2C brands

Empowering 2000+ D2C Brands





What Our Customers Say about Us
Pragma makes scaling exciting!
With Pragma, The Indian Garage Co. took its D2C operations to the next level!
Marketplace-level automation, seamless scaling, and happier customers-scaling has never been this exciting!What more could we ask for?

A no-brainer for lifestyle brands.
We have tried various return tools in the market, Pragma absolutely nails it when it comes to handling returns and exchanges at scale!
They've got the winning formula 🎯

The Complete Returns Management System!
Pragma's returns platform is a complete solution compared to others, and it has helped us improve our CSAT consistently.
Their platform really helps us streamline and automate various steps of returns by having the pickup, exchange and QC done on a single dashboard, which reduces significant time and effort.
We've found an invaluable partner in Pragma, that is truly invested.

In addition to seamlessly handling real time queries around orders, payments & FAQs, Pragma's WhatsApp Bot is also very effective for marketing communications with our customers, which has a direct & tangible impact on sales.
Since WA automation is relatively new, it really helps that Pragma is there to recommend and hand-hold us through the process.

We had return data, but not return intelligence.
When we started seeing return patterns by product type, reason, logistics and customer behaviour, returns became something we could optimise rather than just process.
From configuring return workflows to adapting them as our operations evolved, Pragma RMS felt more like an extension of our team than an external platform.
Pragma stood out for its flexibility and collaborative approach, adapting perfectly to our custom commerce stack where other CRM solutions could not.
Their AI has been the biggest differentiator for us at Mufti. Many CRM tools treat AI as a checkbox marketing feature, but Pragma's AI has become genuinely useful in day-to-day operations.
Surfacing customer context proactively, reducing agent effort, and helping us deliver a better customer experience with a lean team.

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