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Intelligent payment routing to raise success rates and reduce manual reconciliation
8
min read

Learn how intelligent payment routing helps D2C brands increase payment success rates, reduce COD fallbacks, and minimise manual reconciliation work.

March 15, 2026
Measuring WhatsApp ROI: metrics for deliveries salvaged and NDRs resolved
8
min read

Learn how D2C brands measure WhatsApp ROI using deliveries salvaged and NDRs resolved. Track real operational impact beyond open rates.

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Conversation routing: when to keep bots, when to escalate to human agents
8
min read

Learn how D2C brands design conversation routing to decide when bots should respond and when to escalate to human agents for faster customer support resolution.

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Using return-behaviour signals to enrich CLTV and retention models
9
min read

Learn how D2C brands use return behaviour signals to enrich CLTV models, improve retention decisions, and measure true customer profitability.

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Get Triggered: Leveraging Triggered Actions
3
min read

Discover how triggered actions like SLA breach alerts, cart recovery, and user segmentation can enhance D2C ecommerce performance in India, boosting efficiency and revenue.

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7 Steps to Optimise Marketing Automation
4
min read

Boost performance for Indian D2C brands with data-driven marketing automation. Discover 7 steps for optimizing lead generation, retention, and customer engagement.

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The What & The Why of D2C Campaigns
4
min read

Learn how integrating WhatsApp Broadcasting into your D2C campaigns can reduce churn and achieve 98% open rates. Enhance customer engagement and sales efficiently

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Getting in Bed with ₹COD (Cash-on-delivery)
3
min read

Let's dive deep into “Getting in Bed with COD (Cash-on-delivery)”, and the data-backed reality of COD and why it’s slowly becoming the frenemy of ecommerce.

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Wrong Budgets and D2C India
4
min read

Learn how proper budgeting can drive growth for Indian D2C brands. Avoid pitfalls, enhance ROI, and maximize your 2024 strategy with data-driven insights.

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Performance of 500+ D2C Brands in India
2
min read

Performance report FY23 - how 500+ D2C Ecommerce Brands in India excelled with the aid of Pragma’s D2C Operating System

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